Making Blue Collar
Cool Again.
Full-Service Digital Agency & Storytelling Brand
We are rebranding beasts.
For too long, the trades, the builders, the operators, and the makers have been the backbone of this country while living in the blind spot of the digital world. No presence. No platform. No voice loud enough to match the weight of their work.
We believe a welder's craft deserves the same stage as a Fortune 500 launch. We believe a roofing crew finishing a job at sunset is as cinematic as anything in a boardroom. We believe the world needs to see what gets built with callused hands.
Barbarian Creative exists to close that gap. We walk onto job sites with cameras and a strategy. We document your operation, tell your story, manage your platforms, and build your digital presence from the ground up. You get the full backing power of a creative agency for less than the cost of a single internal hire.
We do not just make you look good. We make you impossible to ignore.
One Team. Every Piece.
Branding, marketing, and content, backed by our own workflow and our own photo and video assets. No handing your story off to five different vendors who've never met your crew.
Built By Two Guys Who Meant It
A visionary and a tactician. One leads with fire, the other engineers the foundation.
Jonathan Metcalf
Founder & CEO
Jonathan is a leave-no-survivors visionary: unapologetically bold, deeply devoted, and relentlessly driven. His creativity is backed by lived experience, forged from war, heartbreak, triumph, and heavy machinery. He dreams with fire, serves with intention, and leads with purpose.
"I'm here to help people carve their stories into legend. Whether they're a brand, a dreamer, or just waiting to be seen. The world needs more warriors with cameras."
Tyler Hills
Co-Founder, CFO & President
Tyler is a tactical architect of the digital frontier: disciplined, calculated, and fiercely creative. A USMC combat veteran, his vision was forged in the harshest of realities and refined through nearly a decade of artistic evolution. With 9 years as a digital artist and 7 behind the lens, he bridges the gap between raw aesthetic and technical mastery. He doesn't just manage the mission; he engineers the foundation, bringing 6 years of tech and financial expertise to ensure every story told is built to endure.
"True power is realized only when you strip away the noise and align your grind with your soul. When you pursue your true purpose with relentless intent, you don't just find success, you find a spiritual peace that can't be shaken. Tap into your potential, the world is waiting for you to wake up."
PDX. July 2008.
Somebody in the terminal at Portland International wouldn't stop yelling about Tiger Woods. Loud enough that by the third time, I finally turned around, and there was Jonathan Metcalf, grinning ear to ear and walking straight at me like we already knew each other.
Turned out we were both headed to the same place. Same platoon, all the way through.
What started as a random airport encounter held through recruit training and every year since, calling to check in on each other's careers, trading stories about our kids growing up, two guys building separate lives that somehow kept crossing paths.
It stopped making sense to keep them separate. Two companies became one. Barbarian Creative was born.
